Top 10 YouTube Tips for Small Businesses

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Though there aren’t any hard and fast rules for social  media success, these guiding principles from social entrepreneur, Rob Carpenter will help your brand go boldly where none have gone before.  Click here to view >>

Article Highlights:

  • Remember that what works for one brand is unlikely to work for another, even if they are direct competitors
  • Be sure to post relevant, engaging content that is central to your customers’ lives, not just to your company
  • It’s crucial to focus on engaging only three to four social media technologies, and constantly review your strategies on each one for indications of success or failure

Every entrepreneur needs a KVP or killer value proposition for their business.   It can set you apart from your competitors and let prospective clients or customers know exactly how your product or service can help them.    A KVP is a clear, concise statement that shows how your firm solves a client’s business problem, provides a benefit and improves their overall situation.  There is no talk about features, functions, your process, your superior capabilities, thinking or dedication.  In addition, there is nothing in a KVP  about you.  It is only about the customer.

Differentiate or Die

According to a white paper by Product 180, “In today’s world globalization, where products become commodities in 9 months or less, it takes more than a good product to succeed.  It takes a Killer Value Proposition, and the ability to deliver on it.”

Here are some fundamental questions from Product 180 CEO, Steve Rankel, for entrepreneurs to think about when creating their KVP’s:
1. Why do customers buy from you?
2. What are their top pain points?
3. What keeps them up at night?
4. When are they most open to buying a service or product like yours?
5. What language do THEY use to describe their problem?
6. What matters to THEM?

“No matter how much time and effort you spend on getting in front of potential customers, if you don’t have THE RIGHT MESSAGE for YOUR TARGET AUDIENCE, an understanding of their needs, hot buttons, wishes and how you can solve them, then you are wasting your time.”

The following are more questions from Product 180’s Steve Rankel to ask yourself:

1. What is your value proposition?
2. Does our value proposition ‘qualify’ under the definition of a value proposition above? Or is it a long list of features, confusing techno-Latin, business babble or something incomprehensible or uninteresting to your potential customer?
3. Does our value proposition answer the key question every value proposition must? If you can’t answer this, they certainly won’t be able to…
4. Are you genuinely the best option available to your potential customers – including the option of doing nothing at all?
5. If so, why? Are you sure? Did you hear that from a customer, or is that your opinion?
6. If not, why not? Is there a market: product mismatch? Are you missing features? Is your product old and in need of refreshing?
7. What do you need to ADD to, or SUBTRACT from, your offering to make yourself the best option, so you have a KILLER value proposition?

Source: “Differentiate Or Die: Why You Need a Killer Value Proposition (and How to Create One);” “5 Keys to Creating a Killer Value Proposition,” Steve Rankel, CEO, Product 180

Peter Drucker described an entrepreneur as someone who innovates.  “Innovation is the wheel that keeps the business world turning.  Without it, we’d be living in energy inefficient homes, driving cars that run on leaded gasoline, and wearing parkas that don’t really block wind or keep us dry in a downpour.  Innovation is that little—and sometimes big—something that separates entrepreneurs from small business owners.”  That is what Monika Jansen says in her recent article, “Are You an Entrepreneur, or a Small Business Owner?

In the article Monika also shares some thoughts on the topic by CPA and small business consultant,  Jason Howell.  Jason points out that “entrepreneurs make a difference in the community, the country, the industry, and/or the world.  There was already light, but Thomas Edison transformed our concept and use of light when he invented the light bulb.  There was already a process in place to build a car, but Henry Ford took it to a whole new level when he invented the assembly line.  Everyone who gets into business does so to make a difference on some level. Maybe that difference is not as life-changing as inventing, say, the microchip, but one that makes a difference nonetheless.”

What do you think … is there a difference … is innovation what separates an entrepreneur from a small business owner?

According to a recent article in MarketingProfs.com by Roger Sametz, “ Know who you are today––and who you want to become.

Think of your brand as a mosaic. In that mosaic, you can select and place most, but not all, of the tiles: You can control the communications you make, your offerings, and how your organization behaves––and, therefore, you can control the brand picture these tiles present.

But some of the tiles in your brand mosaic are placed by others––the media, bloggers, tweets, the conversations that happen outside your walls …”

Click the following to continue reading the article: Build Your Brand on a Solid Sense of Your Identity : MarketingProfs.

Lewis Howes Interview by Michael A. Stelzner

This video is awesome for those interested in learning some quick and easy tips about using Linkedin for business.  In addition, the SocialMedia Examiner intro shows how to engage and present your brand with style.

Entrepreneur.com has an interesting and helpful  article by Tim Berry that is a quick read.  Click the link below for more.

5 Harmful Myths About Business Plans – Business Plan Change – Entrepreneur.com

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