Though there aren’t any hard and fast rules for social  media success, these guiding principles from social entrepreneur, Rob Carpenter will help your brand go boldly where none have gone before.  Click here to view >>

Article Highlights:

  • Remember that what works for one brand is unlikely to work for another, even if they are direct competitors
  • Be sure to post relevant, engaging content that is central to your customers’ lives, not just to your company
  • It’s crucial to focus on engaging only three to four social media technologies, and constantly review your strategies on each one for indications of success or failure