Thanks to Luie De Von for these useful blogging tips.  OMG … sharing  your article on my blog makes me guilty of mistake #5.  Hope that’s OK folks.   😉

Promoting an online business can be easy if you know the tools and techniques to use. One effective way used by internet marketers is blogging. How can you make your online marketing through blogs more effective? Below are ten blogging mistakes you should know to help you avoid committing them:

1) Not being committed

If blogging is just your past time, then you can get away with blogging whenever you feel like it. But if you’re blogging is part of your online marketing technique, commitment is important. See to it that you give time to blogging on a regular basis.

2) Not getting any help

If you’re maintaining a blog for marketing online, consider getting some assistance. Trying to update and optimize your blog alone can a difficult job especially if you have other tasks to attend to. Have another person, or better yet, a team to help you attend to your blogging tasks.

3) Not targeting an audience

Niche blogging is surely the way to go. If your blog is not targeted to a particular niche or audience, it would be too difficult to get the traffic you want.

4) The lack of passion

In reality, if your main purpose for blogging is just to sell your ads, then this won’t take you very far. People will instantly see right through you if your blogs are all about commercials. An Adsense ads on your blog without quality content cannot give you a more positive result.

5) Not being original

Some bloggers rely solely on news feeds from other sources. However, if people can read the same content in your blog that they can find from other places, they will not be convinced to subscribe to your blog. They may not even bother to re-visit you.

6) Not analyzing your website traffic statistics

Your web stats can tell you a lot of information. It can tell you which page of your site most readers like, it can tell you which days you receive more visits, where you hits are coming from, what type of readers go to your site and other important details.

7) Not making the needed changes

Don’t be contented with just the same layout, the same content, and the same structure on your blog. If something’s not working, then have the initiative to make some changes. The adage “there’s always room for improvement” also applies to blogging.

8) Not editing your posts

If you don’t have time to do the editing or you don’t have the editing skills, it is best to hire an editor to do it for you. The role of an editor is to make sure that your posts are free from grammatical errors, typos and punctuation mistakes. It will make your blog more credible and professional.

9) Not using RSS feeds

RSS feeds allow people to get updates from your blog. There are many free feeds on the web that you can use. Make sure that your blog has RSS feeds buttons that your readers can simply click on.

10) Not using keywords on your title tags

Without keywords on your titles, it would be more difficult for search engines to find you. On the other hand, keywords on your title tags allow search engine spiders to crawl on your page and categorize your content easily.

Luie De Von is a marketing consultant with Easy Postcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through Postcard Advertising, Marketing Postcard and Business Post Card.
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Though there aren’t any hard and fast rules for social  media success, these guiding principles from social entrepreneur, Rob Carpenter will help your brand go boldly where none have gone before.  Click here to view >>

Article Highlights:

  • Remember that what works for one brand is unlikely to work for another, even if they are direct competitors
  • Be sure to post relevant, engaging content that is central to your customers’ lives, not just to your company
  • It’s crucial to focus on engaging only three to four social media technologies, and constantly review your strategies on each one for indications of success or failure

Every entrepreneur needs a KVP or killer value proposition for their business.   It can set you apart from your competitors and let prospective clients or customers know exactly how your product or service can help them.    A KVP is a clear, concise statement that shows how your firm solves a client’s business problem, provides a benefit and improves their overall situation.  There is no talk about features, functions, your process, your superior capabilities, thinking or dedication.  In addition, there is nothing in a KVP  about you.  It is only about the customer.

Differentiate or Die

According to a white paper by Product 180, “In today’s world globalization, where products become commodities in 9 months or less, it takes more than a good product to succeed.  It takes a Killer Value Proposition, and the ability to deliver on it.”

Here are some fundamental questions from Product 180 CEO, Steve Rankel, for entrepreneurs to think about when creating their KVP’s:
1. Why do customers buy from you?
2. What are their top pain points?
3. What keeps them up at night?
4. When are they most open to buying a service or product like yours?
5. What language do THEY use to describe their problem?
6. What matters to THEM?

“No matter how much time and effort you spend on getting in front of potential customers, if you don’t have THE RIGHT MESSAGE for YOUR TARGET AUDIENCE, an understanding of their needs, hot buttons, wishes and how you can solve them, then you are wasting your time.”

The following are more questions from Product 180’s Steve Rankel to ask yourself:

1. What is your value proposition?
2. Does our value proposition ‘qualify’ under the definition of a value proposition above? Or is it a long list of features, confusing techno-Latin, business babble or something incomprehensible or uninteresting to your potential customer?
3. Does our value proposition answer the key question every value proposition must? If you can’t answer this, they certainly won’t be able to…
4. Are you genuinely the best option available to your potential customers – including the option of doing nothing at all?
5. If so, why? Are you sure? Did you hear that from a customer, or is that your opinion?
6. If not, why not? Is there a market: product mismatch? Are you missing features? Is your product old and in need of refreshing?
7. What do you need to ADD to, or SUBTRACT from, your offering to make yourself the best option, so you have a KILLER value proposition?

Source: “Differentiate Or Die: Why You Need a Killer Value Proposition (and How to Create One);” “5 Keys to Creating a Killer Value Proposition,” Steve Rankel, CEO, Product 180

Peter Drucker described an entrepreneur as someone who innovates.  “Innovation is the wheel that keeps the business world turning.  Without it, we’d be living in energy inefficient homes, driving cars that run on leaded gasoline, and wearing parkas that don’t really block wind or keep us dry in a downpour.  Innovation is that little—and sometimes big—something that separates entrepreneurs from small business owners.”  That is what Monika Jansen says in her recent article, “Are You an Entrepreneur, or a Small Business Owner?

In the article Monika also shares some thoughts on the topic by CPA and small business consultant,  Jason Howell.  Jason points out that “entrepreneurs make a difference in the community, the country, the industry, and/or the world.  There was already light, but Thomas Edison transformed our concept and use of light when he invented the light bulb.  There was already a process in place to build a car, but Henry Ford took it to a whole new level when he invented the assembly line.  Everyone who gets into business does so to make a difference on some level. Maybe that difference is not as life-changing as inventing, say, the microchip, but one that makes a difference nonetheless.”

What do you think … is there a difference … is innovation what separates an entrepreneur from a small business owner?

According to a recent article in by Roger Sametz, “ Know who you are today––and who you want to become.

Think of your brand as a mosaic. In that mosaic, you can select and place most, but not all, of the tiles: You can control the communications you make, your offerings, and how your organization behaves––and, therefore, you can control the brand picture these tiles present.

But some of the tiles in your brand mosaic are placed by others––the media, bloggers, tweets, the conversations that happen outside your walls …”

Click the following to continue reading the article: Build Your Brand on a Solid Sense of Your Identity : MarketingProfs.

Lewis Howes Interview by Michael A. Stelzner

This video is awesome for those interested in learning some quick and easy tips about using Linkedin for business.  In addition, the SocialMedia Examiner intro shows how to engage and present your brand with style. has an interesting and helpful  article by Tim Berry that is a quick read.  Click the link below for more.

5 Harmful Myths About Business Plans – Business Plan Change –

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